Toothbrushes and Pill Packages Now Record Consumer Data

Toothbrushes and Pill Packages Now Record Consumer Data | DataWorks - Advertising Age

The Beam Brush retails for $49.99 and records usage data and syncs it to their smart phone. The date can be shared with a dentist.

Technology allows dentists to communicate with their patients in ways not available just a few short years ago.  But what if your patient’s toothbrush were able to provide you with data telling you how often they are brushing and for how long?  Products like the Beam Brush sync data with a user’s smartphone which can then be shared with their dentist.

Devises are increasingly gathering and using data and of course, advertisers are mining this data to learn more about patients.  In a post on Adage.com, author Kate Kaye takes a look at some of the products using sensor technology.

What are some innovative ways technology could be used to share health data with dentists?   What are your thoughts on patients sharing this data with insurance companies?

 

Toothbrushes and Pill Packages Now Record Consumer Data | DataWorks – Advertising Age.

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