by Greg Hill
We told you last week that more than 50 percent of patients in a recent survey said they had seen or heard the new Kid’s Healthy Mouths PSAs and that significantly more parents reported that their children are brushing at least twice a day.
Great blog post from the Ad Council’s Sheri Klein on the effect the 2min 2x campaign has had on her own kids’… http://t.co/6CuqZ4Ui94
— TDA (@theTDA) September 6, 2013
Sherri Klein of the Ad Council posted an excellent blog at AdLibbing about the campaign and the history behind how it came abut.
“The wonderful part of our Children’s Oral Health campaign is that it recognizes that kids are not going to stop being silly,” Klein writes. “So the goal is to provide parents and kids tips and tools to help them brush regularly (and hopefully enjoy brushing).”
Did the campaign work? You already know it did, but how well? Read the article and find out for yourself. I personally loved the campaign and truthfully, I have set my iPhone on the counter and had my children brush their teeth to some videos like the one below.