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It’s been one year since the Kid’s Healthy Mouths campaign launched and already, it’s making a big impact according to a statement issued by the Ad Council and the Partnership for Healthy Mouths, Healthy Lives.

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According to the study administered by the Ad Council:

  • More than 50 percent of parents surveyed have seen or heard the new Kids’ Healthy Mouths PSAs.
  • Significantly more parents in 2013 report that their child brushes at least twice a day compared to before the campaign launched (55 percent of English-speaking parents in 2013, up from 48 percent in 2012, and 77 percent of Spanish-speaking parents in 2013, up from 69 percent in 2012).
  • Parents in 2013 were also more likely to report their child brushes for at least two minutes each time (64 percent of English-speaking parents in 2013, up from 60 percent in 2012, and 77 percent of Spanish-speaking parents in 2013, up from 69 percent in 2012).
  • An increased number of English and Spanish-speaking parents report being “good” or “very good” at making sure their child brushes at least twice a day (65 percent of English-speaking parents in 2013, up from 60 percent in 2012, and 77 percent of Spanish-speaking parents in 2013, up from 73 percent in 2012) for two minutes each time (58 percent of English-speaking parents in 2013, up from 53 percent in 2012, and 79 percent of Spanish-speaking parents in 2013, up from 75 percent in 2012).

Read the full press release

More Parents Report Healthy Tooth Brushing Habits After First Year of Ad Council Children’s Oral Health Campaign – PR Newswire – The Sacramento Bee.

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